Take back the first page of Google.
If something negative is showing up when people search your name, it’s costing you jobs, clients, and opportunities right now. We make it go away and replace it with content that actually represents you.
Start Your Free Reputation AuditDoes any of this sound familiar?
These are the situations our customers come to us with. If you recognize yours below, you’re in the right place.
“I lost a job offer after the recruiter Googled me.”
An arrest from 8 years ago. A lawsuit that was dismissed. A news article that misrepresents what actually happened. Hiring managers read it, never call back, and never tell you why.
“My business reviews are killing my conversions.”
A handful of unfair 1-star reviews from competitors, disgruntled former employees, or customers you couldn’t have satisfied. They sit on page one of Google and quietly bleed customers every day.
“There’s an article about me that’s totally outdated.”
Something that was true 5 or 10 years ago and isn’t true now. The publication won’t take it down. It ranks above everything else when people search your name.
“My name shows up next to someone else’s record.”
You share a name with someone who got arrested, sued, or worse. Search engines mix the results and there’s nothing on page one that’s actually about you.
“A mugshot keeps appearing in my search results.”
Even after the case was dismissed or charges dropped, mugshot sites profit from refusing to remove the photo. They want hundreds of dollars per site to take it down, and there are dozens of sites.
“An ex, former employee, or competitor is posting about me.”
Smear campaigns, fake reviews, blog posts designed to rank for your name. The content is one-sided at best and defamatory at worst. Removing it requires more than asking nicely.
“My personal Google results don’t reflect who I am.”
No negative content per se, just nothing positive either. The first page is sparse, unflattering, or shows results that have nothing to do with the work you actually do today.
“I’ve tried DIY for months and nothing’s moving.”
You’ve created profiles, posted on LinkedIn, asked the site to take it down, maybe even tried a cheap suppression tool. Six months in, the negative result is still on page one and you’ve lost time you can’t get back.
What a negative search result is actually costing you
If you’ve been telling yourself it’s “not that big a deal,” look at the numbers.
of employers Google candidates
Before the interview, often before the resume gets a second look. What they find determines whether you get the callback.
conversion drop from one negative result
Industry research consistently shows that a single negative result on page one significantly reduces qualified candidates, leads, and customers.
of consumers read reviews
Before buying, hiring a service, or trusting a professional. Your search results are the front page of your business whether you want them to be or not.
One lost job offer at a senior level can cost six figures in salary. One lost client relationship can cost tens of thousands over its lifetime. Reputation management is rarely expensive compared to what bad results quietly cost you every month they stay up.
What we actually do
Reputation management is several different jobs combined. We do all of them.
Search result suppression
We push negative pages off the first page of Google by building and ranking positive content that outperforms them. The negative result stays online but stops being visible where it matters.
Direct content removal
For mugshot sites, defamatory blog posts, and outdated articles, we file removal requests with the publishers, hosting providers, and search engines directly. Many sites comply once approached correctly.
Positive content building
Professional profiles, personal websites, authored articles, and curated social presence. These rank for your name and tell the story you want people to find.
Review management
We help you respond to negative reviews professionally, dispute fake or unfair reviews with the platforms, and build a steady stream of legitimate positive reviews from your real customers.
Court and mugshot suppression
Even when the underlying record cannot be sealed, aggregator sites that republish it can be removed. We handle each site individually, which is the only way that actually works.
Image and photo control
We work on Google Images results, suppress unwanted photos, and help control which images show up when people search your name or your company.
Wikipedia and knowledge panels
Inaccurate Wikipedia entries and Google knowledge panels affect how millions of people perceive you. We help correct errors and shape what these official-looking sources say about you.
Continuous monitoring
We watch your name, your business name, and key search terms for new content as it appears. Catching a problem early is dramatically cheaper than fixing one that’s six months old.
Crisis response
If something goes viral or breaks publicly, we have a playbook for the first 48 hours: legal letters, platform contacts, content displacement, and PR coordination if needed.
What it costs you to do this yourself
You can attempt reputation management on your own. Here is what you should expect.
DIY reputation management
- 10 to 15 hours per week of your time, indefinitely
- 6 to 12 months minimum before you see meaningful movement, often longer
- Trial and error with SEO tactics that may hurt rankings instead of helping
- No leverage with platforms, publishers, or hosting providers
- Easy to make a single misstep that backfires, like the Streisand Effect
- No idea what’s actually working until results show up months later
- Burnout sets in around month 3 and most people give up
Working with us
- Roughly 15 minutes a month reviewing reports and approving content
- First-page movement in 60 to 120 days for most cases
- Proven removal playbooks for each major publisher and aggregator
- Existing relationships and contacts with platforms that take months to build
- SEO and content strategies that are already calibrated for this specific problem
- Monthly reporting so you know exactly what is moving and what is not
- One predictable monthly cost instead of mounting hidden opportunity cost
The math on what reputation management saves you
Even at our most basic plan, the numbers favor acting now rather than later.
Time saved per year
vs. DIY monitoring, content creation, removal requests, and platform negotiation
Cheaper than recovery
Fixing reputation damage after it has compounded for a year costs multiples more than addressing it early
Per avoided mugshot site
Mugshot publishers charge hundreds per removal individually. We handle multiple sites under one plan.
The real cost of bad search results is not the cost of fixing them. It is the cost of every opportunity that quietly walked away because of them. That cost compounds every month the problem stays up.
Who reputation management is for
If your livelihood depends on what people find when they search your name, this is for you. The people who get the most value:
Professionals with public-facing roles
Attorneys, doctors, dentists, financial advisors, real estate agents, consultants. Anyone whose clients vet them with a Google search before reaching out.
Business owners and entrepreneurs
Your business reputation and your personal reputation are usually one search result away from each other. One bad result on either side affects both.
Executives and senior leaders
You are vetted by boards, search firms, journalists, and investors. They all start with Google. What they find shapes negotiations before you ever meet.
People rebuilding after a past mistake
An old arrest, a dismissed case, a moment of bad judgment from years ago. You have moved on. Your search results have not. We fix that.
People targeted by smear campaigns
Former business partners, ex-spouses, disgruntled employees, competitors. If someone is intentionally damaging your reputation, you need professional response, not just patience.
Job seekers at senior levels
The higher the role, the more thoroughly you are searched. Cleaning up your search results before applying is one of the highest-ROI things you can do.
Questions to answer before you sign up
Honest answers, not sales pitch. If you have a question we did not cover, email us.
Can you actually remove negative content from Google?
Sometimes yes, sometimes no. Google itself rarely removes content unless it falls into specific categories (doxxing, non-consensual imagery, financial data, certain personal identifiers). When direct removal is possible, we file it.
When it is not, we suppress. That means pushing the negative page off the first page of Google by ranking better content above it. Most people only look at the first page, so for practical purposes the content is no longer visible. The technique works because Google’s algorithm rewards fresh, authoritative content on a topic, and we build that content systematically.
How long does reputation management take to work?
Most cases show measurable first-page movement within 60 to 120 days. Full results, meaning the negative content is no longer visible without scrolling, typically take 4 to 9 months depending on how entrenched the negative result is and how authoritative the source.
A news article from a major publisher takes longer to outrank than a forum post. We give you a realistic timeline in your initial audit, not a marketing promise.
What if the negative content is true?
True content cannot be defamed, but it can absolutely be outranked. Most of what we do is not about hiding facts. It is about making sure the version of you that appears in search reflects who you are now, not the worst moment from years ago.
The legal system already provides ways for past mistakes to recede. Search engines do not respect those timelines on their own. Reputation management gets your search results to match the spirit of expungement laws, even when the original record cannot be sealed.
Will this fix my online reviews?
Yes, in several ways. We help dispute fake or platform-violating reviews directly with the platforms, build response strategies for legitimate negative reviews so you address them without making things worse, and generate ongoing positive review flow from your real customers so the average improves over time.
We cannot delete a real negative review from a real customer, and you should be wary of any service that promises that. We can change the overall picture so a few bad reviews do not define you.
How is this different from SEO?
SEO is about ranking commercial pages for product or service keywords. Reputation management is about ranking content for a person’s or business’s name specifically, with the goal of controlling the narrative around that name.
The techniques overlap, but the targets, the success metrics, and the playbooks are different. A generalist SEO agency rarely has the specific tools and relationships needed for reputation work.
What does this cost?
The free reputation audit shows you exactly what we found, what we recommend, and what an engagement would cost for your specific situation. Pricing depends on how many negative results need to be addressed, how authoritative their sources are, and how aggressive the timeline needs to be.
What we will not do is quote you a flat rate before knowing your situation. Anyone who does is either overcharging the easy cases or losing money on the hard ones.
Is reputation management legal and ethical?
Yes. Everything we do is legal. We are creating content, filing legitimate removal requests, working with platforms through their published processes, and using publicly available SEO tactics. We do not hack, falsify, or impersonate.
What we do is restore balance to search results that are systematically biased toward sensational, outdated, or one-sided content. People have the right to be represented fairly online.
What happens if you cannot fix the problem?
Before you sign up, we tell you honestly what is realistic for your situation. If your problem is unfixable, we will say so and not take your money.
Most reputation problems are fixable with enough time and the right approach. The cases that are not usually involve high-authority publishers who refuse to update, or content that is being actively maintained by a determined attacker. Even those usually have a path forward, just a longer one.
How quickly should I act?
Sooner is dramatically better than later. Negative results become harder to outrank the longer they stay on page one because Google’s algorithm treats consistent high ranking as a signal of authority. A result that has been on page one for two years is significantly harder to displace than one that appeared six weeks ago.
If something has just appeared, you have the best possible window to address it. If it has been there for years, it is still fixable, just slower and more expensive than it would have been earlier.
Find out exactly what’s hurting your search results
The reputation audit is free. You will see every negative result we found, what is causing it, and what it will take to fix. From there, decide what you want to do.
Start Your Free Reputation Audit