At Reputation Privacy, we’ve spent years helping people clean up their online presence. Over time, we realized there was no simple way to measure how someone’s reputation looked online. So we created one.
The Reputation Privacy Score gives you a quick snapshot of your digital health. It ranges from 300 to 850 and reflects how your personal brand, privacy, and search results stack up.
It’s not just about looking good online. A strong score can help you get hired, close deals, or avoid embarrassment when someone Googles your name.
What Your Score Means
The score falls into five categories:
- Poor (300–579): You’re either invisible online or exposed in ways that could hurt you.
- Fair (580–669): Some pieces are in place, but there’s room to grow.
- Good (670–739): Your presence is helping you. You’ve done some work and it shows.
- Very Good (740–799): Your name is polished, protected, and professional.
- Exceptional (800–850): Everything’s in order. You’re maximizing your opportunities.
The score is based on three things — your personal brand, your online privacy, and your search engine presence. Each one plays a role, but some matter more than others.
Personal Brand
This is the biggest piece of your score. It looks at how strong your public profiles are — like LinkedIn, Facebook, Crunchbase, or even your personal website. If those profiles are complete and consistent, that works in your favor. If they’re missing, outdated, or messy, it hurts your score.
We also look at niche platforms. If you’re in tech or creative industries, your presence on places like Behance, Quora, or Medium can add value.
If you haven’t touched your profiles in years, this is the best place to start. A professional photo, a short bio, and updated experience go a long way.
Online Privacy
Even if your profiles look great, it won’t matter much if your personal information is exposed on people search sites. This part of the score checks whether your data is showing up on sites like Spokeo, MyLife, or BackgroundCheck.run.
Every time your name, address, or phone number appears on one of these sites, your privacy score takes a hit. You can improve this by opting out — manually or through services like ours.
If you want to start today, check out our guide on True People Search.
We also give credit if you’ve taken extra steps like running a dark web scan or deleting old accounts. If you’re not sure where to begin, this article on how to erase your digital footprint is a great first step.
Search Engine Presence
This one’s simple. When someone Googles your name, what do they see?
We look at the first few pages of results to see if there’s anything negative. If there’s nothing harmful, and your name shows up in a positive or professional way, your score goes up.
If your search results include outdated info, low-quality mentions, or anything you don’t want showing up, that will drag your score down.
Need help cleaning that up? Start with our article on how to remove a mugshot from Google Search.
How We Approach an Excellent Reputation
A perfect score isn’t just about looking good online. It’s about being in control.
We work with individuals and businesses to build strong, lasting reputations. That starts with cleaning up what’s already out there — removing your data from brokers, fixing your public profiles, and suppressing outdated or unwanted results.
Then we help you build the good stuff. That might mean getting published, boosting your LinkedIn visibility, or making sure your name ranks for the right things. If your Facebook was hacked, we’ll help lock it down and rebuild trust.
There’s no one-size-fits-all solution. We create a plan based on where you’re starting and where you want to go.
Final Thoughts
The Reputation Privacy Score gives you a clear view of your online presence. It shows you what’s working, what needs attention, and how to fix it.
A low score doesn’t mean you’ve done something wrong. It just means you’ve got a few gaps — and we know how to close them.
If you’re ready to take control of your online reputation, we’re ready to help. Whether you’re cleaning up, building forward, or doing both, we’ll guide you through it.
Let’s get started.